Meet the Team

Meet the Pure-Ecommerce Team!

Pure-Ecommerce has assembled a team of top-notch ecommerce experts to complete our team.  These dedicated team members live across the country and most of us have never met in person.  The reality of the internet makes this possible.  We communicate online by email and in chat and on the phone constantly daily.  Many of our clients marvel at how dedicated and committed our team is when we don't work in an office building under one roof.  Distance doesn't hamper our efforts, if anything it probably makes us more creative in what we do. As you will notice, the majority of us own our own ecommerce businesses which gives us a very unique perspective.  We have been in our clients shoes.  We know what they're facing and feeling and we can help them achieve a start to their dreams.  Reading the comments of our team members will show you the dedication we feel to Pure-Ecommerce, to our clients and to each other!


Jen Varner

CEO & Founder of Pure-Ecommerce - North Carolina

As the former owner and founder of one of the largest online maternity clothing companies on the web, I have been where you want to be. My goal, when creating Pure-Ecommerce, was to allow clients the ability to step into a complete ready-to-go ecommerce business, while offering them someone to personally mentor them through the process of running an ecommerce business. It's an amazing privilege to be part of a budding entrepreneur's dream.

Jeff Varner

Managing Partner - North Carolina

I understand about the passion that goes into building a business from the ground up. Meeting new clients and really focusing on what their vision is - that's my favorite part of every day. It's exciting to show people that their goal is well within their reach!


Administration & Support

Noel V.

Marketing Administrator | Executive Assistant - Florida

With a background in business administration and marketing, I feel right at home working at Pure-Ecommerce.My passion is customer service so I love consulting clients on Step 3. It is a joy to work with the clients of Pure-Ecommerce and help them bring the dream of owning and running their own ecommerce business to fruition! 

Melissa W.

Full Charge Bookkeeper - Michigan

Owning an online business is familiar territory to me. As the owner of a successful online retail site for nearly 5 years, I understand the excitement and dedication necessary to nurture this venture into success. I am honored to share my knowledge and experience with each of my clients, and enjoy consulting with each one on step 9.  It really makes me feel that I'm invested in their project right along with them, and there are few things so rewarding as watching your (or someone else's) dreams take life!

Brittany F.

Sales Manager - Arizona

I have been a member of the Pure Ecommerce team since the beginning, and it has given me the ability to be home with my children as well as meet wonderful new business owners. I am so grateful for each and every client that I am able to build a relationship with.


Project Management Team

Susie B.

Lead Project Manager - Quebec, Canada

I am a mom as well as an online business owner since 2007.  I’m glad to have the opportunity to be part of the amazing Pure-Ecommerce team and to share some of my experiences with others. As a Project Manager, it gives me great pleasure to know that I will be a part of helping others achieve a goal!

Dawn C.

Project Manager - Mississippi

Experience from having owned an online business has given me the opportunity to help others with their new adventure. As a Project Manager for Pure-Ecommerce,I get to fufill my creative side. I love getting to help bring the websites to life. It gives me pleasure knowing that I have helped someone achieve their goal.

Sharon S.

Project Manager – Arizona

I live in Arizona, have 2 children, and have been married to Mike, the love of my life for 15 years. I am enjoying the opportunity to work with the Pure-Ecommerce team, as a project manager.

Cathy B.

Project Manager - Oregon

Combining my management and operational experience from 30+ years managing large operations in Corporate America, I'm having a blast running my own ecommerce business, learning something new every day, and unleashing my creativity. I loved working with Pure Ecommerce as a client and I’m excited to be part of the team helping others realize their dreams of entrepreneurial freedom.

Ashley S.

Project Manager - Missouri

I am proud to be apart of the Pure-Ecommerce team, as a Project Manager. I look forward to helping others fulfill their dreams of owning an online business

Carrie M.

Project Manager - Tennessee

I am married and have a 2yr old daughter and was seeking flexibility in my life when I came across Pure-Ecommerce. As a current online site owner myself, I have seen a whole new world open up. My experience has been in the education field for eight years now, and I am so excited to be a part of Pure-Ecommerce as a Project Manager and look forward to helping others fulfill their dreams, just as I did.

Kristin P.

Project Manager - Michigan

I am so excited to work as part of the Pure Ecommerce team. I am also the owner of a Pure-Ecommerce business and I want to use my experience and knowledge to help others build their own business. I love working on the websites and with the customers.

Kristine Yohanna

Project Manager - California


Cannis Reid

Project Manager - Alberta, Canada

Client Consultants

Lori H.

SEO Team Leader & Lead Client Consultant - Pennsylvania

I’m so excited to be helping clients fulfill their dreams of owning their own business. As SEO Team Leader and a Client Consultant for Pure-Ecommerce, I’m able to share my knowledge and experiences with clients to help them achieve suceess. My experience in owning my own business gives me that real life experience of ‘been there, done that’ to offer my clients. I’m thrilled to be a part of Pure-Ecommerce and love being a part of bringing dreams to reality.

Linda H.

Project Manager & Client Consultant - California

I am blessed to have survived a 30+ year career in the retail industry! I married my college sweetheart 31 years ago and have two wonderful, adult children and full complement of pets!

I have always loved selling and service and as a Consultant for Pure-Ecommerce I have a unique opportunity to share my experience and knowledge. As a current site owner of my own since 2011, I am happy to help clients begin their journey with Steps 1, 2 & 4. I am grateful to be a part of this exciting time in the world of eCommerce.

I look forward to meeting and working with each one of you as you begin your new venture!

Julie L.

Project Manager & Client Consultant - Florida

As a Project Manager and Client Consultant for Pure-Ecommerce, I am thrilled to be part of this amazing team that turns a client's dream into reality. As a new owner of an online business- I've been there, so am I able to share what I have learned and experienced with our clients. Nothing gives me a sense of accomplishment and more pleasure than helping others fulfill their own dreams of owning a business.

Linda R.

Admin Assistant & Client Consultant - Indiana

I am a very proud mother and grandmother. I am really excited to be part of Pure-Ecommerce. I will be able to share what I have learned through Pure-Ecommerce and others businesses I have been part of. This experience has helped me to be able to help others.

Lisa C.

Client Consultant – Missouri

I am excited to be part of the Pure-Ecommerce team. One of my greatest passions is to work with people and be a part of helping them achieve their goals and watching their dreams become reality. I have a B.A. Degree in Business Administration and experience in sales/marketing and administration. I look forward to using this experience when working with clients. On a personal note, I have a wonderful husband of 22 years, a beautiful daughter and an adorable son. I truly feel blessed.

Jennifer W.

Client Consultant – Texas

To become a winner, you must first become a contestant. Now that you've come up with a general game plan, let me be your coach. With over seven years of experience with creative content, marketing, design, advertising, and analytics, together, we will continue to grow and excel, not stopping until we find your personalized winning combination.

Janet P.

Client Consultant

Web Design & Tech Support

Amber L.

Lead Web Designer - Washington

This year will be my seventh in working with Pure-Ecommerce. Over those years we've built an amazing and talented design team. Working one-on-one with Jennifer Varner designing online businesses is not only fun, but a great creative outlet for me. Like so many others, Pure-Ecommerce has given me the opportunity to work from my home office. It's rewarding and challenging, and I appreciate the freedom I have to learn and share new things every day to help our clients reach greater heights.

Christine R.

Web Designer - Virginia

My background in Advertising and the Graphic Arts allows me to really understand the relationship between business and design. I have been blessed with the opportunity to use this knowledge with Pure-Ecommerce in their Web & Maintenance department. I enjoy working with our customers daily in an effort to keep their business in its best light.

Marisabel P.

Web Designer - Florida

As a Web Designer, I consider myself to be very detail oriented. Online Stores shouldn’t be so cluttered with irrelevant information, the shopper should be able to find a product very easily. That’s why I think that less is more. Since the internet is changing everyday, I'm constantly learning new things by working with Pure- E Commerce. I feel proud to be part of the Pure-E Commerce Web Design Team, I know we are ready to make any client’s dreams and ideas come to life.

Kim A.

Design Team & Web Hosting Assistant - Phillipines

Amber's right-hand-man, Kim wears many hats. He works as a liaison between Pure-Ecommerce and Earth Girl Hosting, assisting those clients as needed. He also works as a social media designer, SSL installer, and overall support for our team.

Neil P.

Tech Admin - Phillipines

Most of our clients will work with Neil at one time or another. Neil has a lot of experience in web hosting support, so he knows the ropes of the technical side of ecommerce. He's always hard at work on our support desk, assisting with troubleshooting, installations, analytics and so much more.

Florame P.

Tech Admin - Phillipines

I am glad to be part of Pure-Ecommerce Support Team. I enjoy working with the team to deliver good results to Pure-E clients. I feel privileged to work with Pure-Ecommerce whose goal is to help aspiring entrepreneurs realize their dream business online.