What is SEO?

What is Search Engine Optimization (SEO)?


Pure-Ecommerce gets asked "what is SEO" all the time from potential clients.  We understand that purchasing an internet business for sale is exciting and overwhelming, particularly if you have no prior experience with operating an ecommerce website.  BUT, we don't believe that lack of experience should stop you.  If you're determined to put in the effort and hard work, you can succeed as an ecommerce entrepreneur and the difference between purchasing an online business for sale from us and someone else is that we've been in your shoes and we'll help you get started.  We offer ready to go internet businesses because we know what it takes to get them started and how to make them succeed.

So, what is search engine optimization? 

What is SEO?SEO is the process of making sure that your site can be found by the search engines for the terms that represent your business.  Did you know that as of November, 2013 there are over 1.37 billion pages indexed on the web?  Think of it this way, let's say that your website is a person and her name is Sarah.  The search engine is the teacher looking for Sarah in a group of 1.37 billion people.  It would be a little hard to find her without some help right?  That's what SEO does, it provides the help the search engines need to find what the user (someone searching the web) is looking for.  And, remember the search engines complete this search in a manner of seconds!  Pretty amazing when you think about it!   


How does this work?  How do the search engines get the help they need to find the answer to our questions? 

The search engines rely on websites to help them.  They give us a "recipe" (algorithm) to follow and the better we are at preparing the recipe, the better our website will rank on search result pages.  Of course like all good recipes, the search engines include a few secret ingredients and this is where the fun comes in but as long as you keep the end result for the consumer in mind you'll do just fine.

Search result rankings matter!  As users, we don't want to look on page 24 of a Google search page to find what we're looking for.  We're pretty demanding and we want what we want and we want it now!  This is why you must optimize your site.  You need to be at the top of the organic rankings so people can find your site and purchase your products.  By utilizing words and titles, incorporating links and managing your reputation online you are optimizing your site and improving your search results!

Pure-Ecommerce will help you find your recipe to SEO success in 3 easy steps!

Search Engine Optimization

  1. We'll complete initial SEO work for you so your site will be ready to go when you are.
  2. We'll teach you what SEO is and how to get started providing the help the search engines need to find your site.
  3. You'll implement what you've learned - daily and consistently.  We'll be there to offer support if you need it.  We won't just push you out of the nest and watch you fall - we want to see you soar!

What initial SEO is provided for online businesses for sale from Pure-Ecommerce?

Initial SEO work is very important and by no means is it complete but it is a start to the process.  Our initial SEO work begins when a domain name is purchased and the site is in the design process.  Having a descriptive and keyword rich URL is an important factor in search rankings.  The site speed and architecture of the site are considered by search engines when determining rankings.  Remember, the search engines are very efficient and making the architecture of the site easy to crawl and the speed at which a page is returned fast, pleases the search engines.  Additionally site architecture accounts for the user's experience as well - another important factor to the search engines.  Having a site that is easy to navigate so the consumer can find what they're looking for easily and quickly is important.

Our project manager's in addition to establishing your vendor relationships and coordinating the load of your products will complete initial on page optimization for you.  On page optimization addresses factors like content and building your internal linking structure.  The project manager will add content to your home page optimized with hyperlinks which make it easy for the consumer to click on the word and be directed to that page.  They will add Meta titles to your main pages, category pages, sub-category pages and products.  Meta titles tell the search engines what the page is about and helps them account for this topic in their index.  Meta descriptions are completed for all main pages, categories and sub-categories.

Meta titles and Meta descriptions are important because these appear on a search result page.  This is your marketing message that makes the consumer decide to click on your listing or on someone else's so it is essential to take advantage of these opportunities.  They also weigh heavily in the search engine's ranking determinations.  You can see the Meta title and Meta Description displayed in the search results for the term "organic baby blankets" below:

 Meta Title Meta Description Illustration


A unique SEO keyword is chosen for every page of your site.  This is important because this creates a descriptive URL which helps the search engines and your consumers.  All of this initial on page optimization gives you a foot in the door and allows you to get a great start on ranking for key terms.

Pure-Ecommerce also installs your analytic codes for you and submits your sitemap to the search engines.  The analytic code allows you to track who visits your website and to know where they came from and what term they were searching for.  This is vital information for your marketing efforts.  A sitemap is an xml file that is a list of the pages on your web site accessible to crawlers.  It is in hierarchical form and tells the search engines the relative importance of each page and how they relate to each other. 

What will I have to do to perform "SEO" on my site after I purchase it?

You will have to work on your search engine optimization daily and consistently.  There is a lot of content that will need to be personalized by you and written for your site.  You will need to optimize your product descriptions by putting them in your own words and not those of the vendors. You will conduct your own keyword research and utilize these terms in the content you write and your Meta tags.  You will create internal and external links for your site and you'll work on off page optimization by creating social media profiles and posting content to your blog, and social media sites like Facebook, Twitter, Pinterest, YouTube, Google + and LinkedIn.  There is a lot to do to build a site from the ground up but the good news is, if you're driven to succeed, Pure-Ecommerce will give you the tools and training you need for that success.  It just takes knowledge and commitment.  We have the knowledge to share with you and we're committed to helping you succeed you just have to be willing to learn and driven to do the work needed. 

 *NOTE:  Initial SEO services described are for our Premium Cart.  Earth Cart services are different because of the differences in the carts themselves. 

3 easy ways to contact Pure-Ecommerce

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I just wanted to take a few minutes this evening to share with you how awesome my experience has been so far with Pure-Ecommerce. Although I am only just completing Step 2 tonight and getting ready to begin Step 3; I have to say that everyone I have communicated with up to this point has been so very responsive, friendly and knowledgeable!
- Nicole
Thank you so much! I can't tell you how excited I am to be trading in August in the UK - my site looks incredible! You were so supportive and patient with me and your work was 1st class. Thank you so much for being my vendor/product load contact - I intend to use Pure-Ecommerce's A La Carte Services every time I need a product update and load! Best of luck and thanks again - I'm a very happy client.
- Sarah
I just want to say, how pleased I am with the process thus far. Your team is top-notch, it is truly a satisfaction to work with Samantha and Christine... Specially knowing how bothersome I can be ;)
- Marvin
Julie Lewis was great! She has a lot of knowledge in SEO and has some great tips!


For her Step 7 consult experience she wanted to share, "I appreciated the time Julie took to review what I was already doing with my blog, etc and offer suggestions. She never seems impatient or rushed and spends the time until you feel comfortable. She was great!"
- Laura L.
Thank you so much for all your hard work. I am currently ranking number 1 on Google for my main key terms including nursing pajamas and nursing pjs. Your knowledge and experience has allowed me to create a successful online business while being at home with my kids.


In just two years my business is now worth 3 times what I paid for it - a return I would never have found in the stock market. Your step by step process really helped me not be overwhelmed by the process. Thanks again.
- Melinda
My experience with Pure-Ecommerce began after spending almost 30 years in healthcare. I knew I wanted to do something different and had always wanted to own my own business. I was lucky enough to find Pure-Ecommerce while searching for a business to purchase.


The one aspect of the Pure-E concept that I felt was perfect for me was the 40 hours of training, as my e-commerce experience was very limited. I purchased my beautifully designed website from Pure-Ecommerce in October 2011, completed the training and was open for business by the end of November 2011. I was very impressed with the in depth training I received, and the professionalism and competence of the entire staff.


I still refer to the E-Learning Library often for updates and changes in e-commerce business practices, as they continually supply their clients with the most up to date information available. The entire Pure-Ecommerce process has been a wonderful experience for me and I am thankful to have found this amazing company.
- Julie
I'm so glad I found Pure-Ecommerce! It was my dream to own a web-based business, but the entire process seemed daunting. Pure-Ecommerce has broken it down into manageable steps, I'd be lost without them.
- Chelsea K.
I first began researching how to begin my own internet business about 9 months ago, and I was very skeptical with most of the businesses I came across who offer to get people going in the world of eCommerce.


In my constant search, Pure-Ecommerce always seemed to just pop up. I spent a good three months learning about your company before I sent my first email asking for pricing and information. After digesting that information I took another few months to find reviews (I only found one complaint online and after reading through all the posts I realized that person had their own personal issues). After all that I then reached out to a few people I knew in the eCommerce world to gain some insight into my desire to start my own eCommerce business, and to my surprise when I mentioned that Pure-Ecommerce was the route I was considering, all were on board with that being a sound business decision. Your site seemed too good to be true and I was honestly looking for someone to tell me it was, but they didn't!
- Nicole
I am the owner of a Pure-Ecommerce internet business and I wanted to let you know that your team has been great to work with and the communication has been outstanding.
- John
Everything is wonderful and my project manager from your company is really helpful and answers all my needs within 24 business hours. You have great team and I am glad to buy the site from your company.
- Michael L.